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	<title>Cameron McGrane&#187; Branding</title>
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	<link>http://growing.grassrootnetworks.com</link>
	<description>A place for itchy feet and itchy minds</description>
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		<title>Vegetables for Breakfast?</title>
		<link>http://growing.grassrootnetworks.com/index.php/green-vegetable-smoothie-ramen-startup/</link>
		<comments>http://growing.grassrootnetworks.com/index.php/green-vegetable-smoothie-ramen-startup/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 10:04:57 +0000</pubDate>
		<dc:creator>Cama</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[green smoothes]]></category>
		<category><![CDATA[survival]]></category>

		<guid isPermaLink="false">http://growing.grassrootnetworks.com/?p=402</guid>
		<description><![CDATA[This is the first part of a larger post I&#8217;ve been working on for ages and releasing sections at a time is a realistic way to get it out there. It&#8217;s inspired from my experiences trying to kick start projects independently with no cash or private health care. If you are living in a city, [...]]]></description>
			<content:encoded><![CDATA[<p><em>This is the first part of a larger post I&#8217;ve been working on for ages and releasing sections at a time is a realistic way to get it out there. It&#8217;s inspired from my experiences trying to <a href="http://growing.grassrootnetworks.com/index.php/cameron-mcgranes-indie-resume/">kick start projects independently</a> with no cash or private health care.</p>
<div id="attachment_404" class="wp-caption aligncenter" style="width: 310px"><a href="http://growing.grassrootnetworks.com/wp-content/IMG00109.jpg"><img src="http://growing.grassrootnetworks.com/wp-content/IMG00109-300x225.jpg" alt="" title="ILikeSilverbeet" width="300" height="225" class="size-medium wp-image-404" /></a><p class="wp-caption-text">How to make vegetables look creepy</p></div>
<p>If you are living in a city, low on cash and trying to keep your shit together here is a recommendation on keeping it together and not being taken out by illness, people or yourself.</p>
<p><strong>Eat Vegetables for Breakfast</strong></p>
<p>If you can change your diet one way, start eating vegetables for breakfast.</p>
<p>My preferred method is in the form of a green smoothie which was introduced to me by <a href="http://twitter.com/ecoprintworks">Peter Imai</a> in January 2010. Since that date I&#8217;ve clocked up over 300+ vegetable smoothies and haven&#8217;t looked back.</p>
<p>After a smoothie I well&#8230;..feel good. I&#8217;m more hydrated, head feels clearer and best of all it reduces my <a href="http://www.fourhourworkweek.com/blog/2010/09/19/paleo-diet-solution/">craving for gluten based food</a> (drags me down) around 11am.</p>
<p><strong>A word on taste.</strong><br />
Nearly every day I hear someone say &#8220;I like the idea but the taste. yuk!&#8221;. As a society we have the habit of taking what something tastes like over how it makes us feel. Flavor over substance. Form over function. It&#8217;s like our senses are being indoctrinated into a materialistic existence. I&#8217;m not sure why people say it.<br />
I do notice a correlation between the intensity of people&#8217;s yuk and the quality of their current diet. Crapper the diet. Bigger the Yuk!  I think it has something to do with our <a href="http://en.wikipedia.org/wiki/Olfactory_system">orfactory</a> memory being deceived\overriden by an onslaught of fat and refined carbohydrates so when veges come along it misinterprets how they taste and make us feel (mid term) because it&#8217;s comparing them to something short(term), intense, pleasurable and artificial (from an evolutionary standpoint).  </p>
<p><strong>A word on cost.</strong><br />
Vegetables are expensive. Correction. Food is expensive. The bigger the city, the higher the price and lower the quality.</p>
<p>The one exception to the adage &#8220;You get what you pay for&#8221; are green vegetables (if you aren&#8217;t dead set on one type of vegetable). If you will eat anything that is green there is cheap greenage everywhere! At your chain super markets, Asian grocery stores, local markets or even in your garden. My favorite gathering story was walking past a community garden in Melbourne or Oakland..not sure and hand picking spinach that was growing while across the road. Now that is cheap!</p>
<p><strong>A word on productivity</strong><br />
I&#8217;d go as far to say &#8220;Green Smoothies&#8221; are the new <a href="http://www.paulgraham.com/ramenprofitable.html">Ramen Profitability</a> food (food you eat when you have no money and are trying to make a company profitable). Look I love beans and am ok with rice but they <a href="http://jdmoyer.com/2011/02/15/to-bean-or-not-to-bean-that-is-the-question-legumes-lectins-and-human-health/">both have there downsides</a>. What downside is there to vegetables apart from being low caloric? </p>
<p>I&#8217;m not going into the benefits of vegetables it&#8217;s been done yo. </p>
<p>So what exactly is this green smoothie beast? Well the green part comes from dark green vegetables..duh. The smoothie part<strong> DOES NOT</strong> include milk, yogurt, ice cream or a ton of fruit (Oh but I love strawberries and yogurt you say). Forget it, what you&#8217;re actually making is a<strong> FAT ASS</strong> smoothie.</p>
<p>Looks its quite simple and easy to clean up because there are no sticky sugars involved.</p>
<p>The recipe is based on fundamentals passed on by Petey with my own personal flair added to create a fast easy clean kick ass green smoothie. Take:</p>
<p>One rack of ice<br />
4-10 big handfuls of Kale or anything dark green<br />
600ml Water<br />
1 lime squeeze &#8211; add rind for kapow<br />
4 table spoons of Chia Seed<br />
Chunk of ginger (unpeeled)</p>
<p>Blend the crap out of it, place in a drink bottle if on the move, chug or suckle on it over the morning to truly take in all the flavour and goodness.<br />
<div id="attachment_409" class="wp-caption aligncenter" style="width: 310px"><a href="http://growing.grassrootnetworks.com/wp-content/IMG_20110618_115322.jpg"><img src="http://growing.grassrootnetworks.com/wp-content/IMG_20110618_115322-300x225.jpg" alt="" title="GreenSmoothieWinter" width="300" height="225" class="size-medium wp-image-409" /></a><p class="wp-caption-text">Green Smoothie on a Winter Morning</p></div><br />
Peter and I both rate this chick who knows a thing or two about <a href="http://www.rawbeets.com/">Green Smoothies</a></p>
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		<item>
		<title>Lessons from Porn Stars on Personal Branding</title>
		<link>http://growing.grassrootnetworks.com/index.php/lessons-from-porn-stars-on-personal-branding/</link>
		<comments>http://growing.grassrootnetworks.com/index.php/lessons-from-porn-stars-on-personal-branding/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 02:20:18 +0000</pubDate>
		<dc:creator>Cama</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[porn]]></category>

		<guid isPermaLink="false">http://growing.grassrootnetworks.com/?p=110</guid>
		<description><![CDATA[Disclaimer: Links could lead to x rated content. I believe the porn industry was the first to really understand and implement the ideas of the 1997 Fast Company article by Tom Peters on personal branding. Below are porn industry contributions to the evolution of BRAND YOU 1. Identify what you are great at and stick [...]]]></description>
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<blockquote><p>Disclaimer: Links could lead to x rated content.</p></blockquote>
<p>I believe the porn industry was the first to really understand and implement the ideas of the <a href="http://www.fastcompany.com/magazine/10/brandyou.html">1997 Fast Company article by Tom Peters on personal branding</a>.</p>
<p>Below are porn industry contributions to the evolution of BRAND YOU</p>
<p><strong>1. Identify what you are great at and stick to it!</strong></p>
<p>Do a couple of things great than many things mediocre. e.g. Porn stars who love certain acts</a>, stick with these acts because otherwise they risk losing their core audience loyalty.<br />
Where are your strengths? What is your favorite position?<br />
<strong><br />
2. Build a small team, learn, do, learn some more</strong><br />
Porn stars are cutting out the middle men and doing there own thang with their boyfriend as the agent\director and the nerd down the street as the web master.<br />
What can you learn today then do yourself? What does your partner bring to the table?</p>
<p><strong>3. Produce content that sucks.</strong><br />
Sucks them in off course and has them coming back for more with new &#8220;variety&#8221; on point No 1..  </p>
<p><strong>4. Treat your audience as if they are the only person in the room.</strong><br />
Branding was a corporate creation to mass communicate differing value. Some where along the line it stopped being personable. As a personal brand you have a competitive advantage over any corporation.  <strong>To be personable.</strong>  How do porn stars scale up to the corporate level while maintaining personal-ability?</p>
<p><em>Do the camera not the person you are actually doing. </em></p>
<p><strong>4. If it feels uncomfortable do it.</strong><br />
Every porn star had to overcome inhibitions to perform, social taboos and in-denial parents. If it is a bit riske, out there, or damn right impossible (<a href="http://www.youtube.com/watch?v=8IK4_2Hr9aI">See DVDA</a>) and you love it. Then maybe it is worth doing?</p>
<p>And most importantly&#8230;..</p>
<p><strong>1. THE NAME.</strong></p>
<p>All successful porn stars have memorable, easy to spell, low syllable, short, first and last name.<br />
No one wants to twitter a @difficultname to spell and using nick names is a faux par.<br />
Some people are lucky others not.</p>
<p>If you are one of the lata? </p>
<p>Do what I am about to do.</p>
<p>Use the &#8220;What is your Porn Star Name&#8221; facebook app and go straight to your local births and marriages office and change your name to it by de-poll. </p>
<p>We can keep looking to the porn industry for insights but I would prefer for you to learn from rock stars not porn stars so take the next step in personal branding and check out<br />
<a href="http://www.chrisbrogan.com/free-ebook-on-personal-branding/"> Chris Brogan&#8217;s free personal branding book</a> that even the porn industry can learn a thing or two from.</p>
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