Archive for the 'Marketing' Category
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I believe the porn industry was the first to really understand and implement the ideas of the 1997 Fast Company article by Tom Peters on personal branding.
Below are porn industry contributions to the evolution of BRAND YOU
1. Identify what you are great at and stick to it!
Do a [...]
September 8th, 2008 | Posted in Branding, Marketing | No Comments
Creative Commons – http://www.flickr.com/photos/florian_b/44227093/
Cash going into your business\muse\micro-enterprise and NOT the library? Here are free books to keep you inspired and skilled up.
http://thepiratesdilemma.com/download-the-book/
Here are four books go start your own X, Y and Z
http://free-culture.cc/freeculture.pdf
Question your deep seeded beliefs on copyright. Now go innovate.
http://www.storycenter.org/cookbook.pdf
Our society is constructed on stories. Time to tell yours.
http://s3.amazonaws.com/bzzagent/The_Word_of_Mouth_Manual_Volume_II.pdf
It may infuriate but [...]
July 21st, 2008 | Posted in Bootstrapping, Do It Yourself, Marketing, Uncategorized | No Comments
Yesterday, I received this message from a retailer asking to stock a product I sell purely online.
Did it make sense? Probably not.
Why? Because the guy had never heard of my business or the products I sell but strangely enough customers kept coming in hassling him for my product.
What did this business owner do [...]
June 12th, 2008 | Posted in Bootstrapping, Do It Yourself, Entrepreneurship, Marketing, Selling | No Comments
A mate from University has the hookup to an interesting mobile phone management platform and wanted to know if I had any ideas to get people on board.
To no surprise I did and created a proposal for his management team.
The presentation includes some details of a non traditional startup yourmobilecompany.com.au applying notions of web democracy, [...]
April 8th, 2008 | Posted in Community Development, Marketing, Prototypes, Selling, Social Media, Toolkits | 1 Comment
Well that is what Seth Godin says on his recent article.
Even if you are remarkable you may need a place to pull all the neat things you have done into one place and crystallize what you are really about. Enter the “New Media” type resume, the brain child of Chris Penn, extended by Bryan Person [...]
March 21st, 2008 | Posted in Marketing | 2 Comments
I do not know this person; they are apparently female; play on my ego; have no network and are providing me an unusual link.
Funnily enough, I couldn’t stop myself from clicking on the link because the message was unexpected on facebook and I wanted to work out the spammer’s end game.
The link took me [...]
January 9th, 2008 | Posted in Marketing | 4 Comments
Sometime ago, two friends building their internet start-up had to decide on two colour profiles, one themed black the other light green. Flipping back and forth my intuition suggested black represented formal and green flexibility. Recently, I inadvertently came across this slide from Cornell’s consumer behavour course which confirmed my feeling.
September 1st, 2007 | Posted in Design, Marketing | No Comments
My Dotnetnuke social network enabler incorporates google adsense into the profile, summary or search page. The most recent release allows designers and developers who use the customizable modules to set their own Publisher Id to generate revenue for themselves. You can download the webcontrol and example code here
May 17th, 2007 | Posted in Marketing, Research and Development | 1 Comment
A day working with Chris Brogan and Network2.tv
March 29th, 2007 | Posted in Marketing | No Comments