Archive for the 'Marketing' Category

Lessons from Porn Stars on Personal Branding

Disclaimer: Links could lead to x rated content. I believe the porn industry was the first to really understand and implement the ideas of the 1997 Fast Company article by Tom Peters on personal branding. Below are porn industry contributions to the evolution of BRAND YOU 1. Identify what you are great at and stick […]

Be Aware Of The Book

Creative Commons – http://www.flickr.com/photos/florian_b/44227093/ Cash going into your business\muse\micro-enterprise and NOT the library? Here are free books to keep you inspired and skilled up. http://thepiratesdilemma.com/download-the-book/ Here are four books go start your own X, Y and Z http://free-culture.cc/freeculture.pdf Question your deep seeded beliefs on copyright. Now go innovate. http://www.storycenter.org/cookbook.pdf Our society is constructed on stories. […]

Reverse Cold Calling – How I get business asking to stock my product

Yesterday, I received this message from a retailer asking to stock a product I sell purely online. Did it make sense? Probably not. Why? Because the guy had never heard of my business or the products I sell but strangely enough customers kept coming in hassling him for my product. What did this business owner […]

Help! A social media strategy presentation….

A mate from University has the hookup to an interesting mobile phone management platform and wanted to know if I had any ideas to get people on board. To no surprise I did and created a proposal for his management team. The presentation includes some details of a non traditional startup yourmobilecompany.com.au applying notions of […]

Don’t bother having a resume just be remarkable

Well that is what Seth Godin says on his recent article. Even if you are remarkable you may need a place to pull all the neat things you have done into one place and crystallize what you are really about. Enter the “New Media” type resume, the brain child of Chris Penn, extended by Bryan […]

Spammers can’t you find another business opportunity?

I do not know this person; they are apparently female; play on my ego; have no network and are providing me an unusual link. Funnily enough, I couldn’t stop myself from clicking on the link because the message was unexpected on facebook and I wanted to work out the spammer’s end game. The link took […]

What does color mean to your audience?

Sometime ago, two friends building their internet start-up had to decide on two colour profiles, one themed black the other light green. Flipping back and forth my intuition suggested black represented formal and green flexibility. Recently, I inadvertently came across this slide from Cornell’s consumer behavour course which confirmed my feeling.

Google adsense asp.net code for your application

My Dotnetnuke social network enabler incorporates google adsense into the profile, summary or search page. The most recent release allows designers and developers who use the customizable modules to set their own Publisher Id to generate revenue for themselves. You can download the webcontrol and example code here

A day helping Chris Brogan and Network2.tv

A day working with Chris Brogan and Network2.tv