Yesterday, I received this message from a retailer asking to stock a product I sell purely online.

Did it make sense? Probably not.

Why? Because the guy had never heard of my business or the products I sell but strangely enough customers kept coming in hassling him for my product.

What did this business owner do on encountering this unusual situation?

Cold called the person who had what the customers were asking for!

Ok. How can you do what I did?

1. Identify a “Bricks & Mortar” retailer that your online customers would visit
2. List the retailer (with out telling them) on your website as an exclusive dealer of your product
3. Sit and wait for the retailer to contact you after customers repeatably come in asking for your product which they don’t stock.

This strategies success is heightened if these three key factors exist to some degree

1. A great product – I have a niche product, with a robust barrier to entry, that repeatably sells online.
2. Time sensitive – Many people want my product NOW, not 2-3 days after ordering online. Remember B&M shops still hold it over the online world when it comes to Right Now
3. Geographic evidence – When customers want it NOW. They ask where I am? I ask them where they are? The more geographic specific requests for pickups the more likely this strategy will work. Alternatively, place a “pickup location” page with analytics to see who and where the people are from who click on it

Happy reverse cold calling. And be super nice to your new retailers because you will have to work harder then usual to build rapport for being a cheeky little bastard.

Do you require a web page template to help make a landing page to sell a product?

Do you have basic understanding of:

• HTML
• CSS and Styles

If you answered Yes. Feel free to hack this HTML and CSS to suit your own needs.

The structure is a 1 column, elastic, header, footer and centered.

The content is a mix of:

• elements from my own landing pages
• comments to shape your own sales copy (see html)
• Meta-data pre-rolled for SEO.

Nothing flash just good starting point to

avoid paying marketers and signing up to newsletters on how to make money by marketing to others on how to make money.

A mate from University has the hookup to an interesting mobile phone management platform and wanted to know if I had any ideas to get people on board.

To no surprise I did and created a proposal for his management team.

The presentation includes some details of a non traditional startup yourmobilecompany.com.au applying notions of web democracy, equal ownership and emergence. Which makes me a level 8 or 9 on the purest-corporatist scale

With the model and audience (corporate) in mind, I designed the presentation with the objective of educating my audience, improving awareness and providing a teaser to get me on board to flesh out deeper insights for development and a potential partnership.

There are notes included to help apply to your own circumstances but you will need to download the powerpoint to access.

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It is still pretty blue sky at the moment and I would be grateful for feedback on

• where it should be bolted down?
• what are the risks or potential problems?
• where a similar model has been used?