Its about propinquity; core; something tacit

Just reading the blog of Matt Mullenweg the founder of WordPress.

Matt makes the big call that..”it” is not about technology or design.

I agree, brilliance and adoption of ideas comes from somewhere inside, it is never rationally tangiable, always invisible and slightly out of reach.

How do you align yourself with “it”? I will tell you once I know but you will probably have to be on my death bed to find out.