Lessons from Porn Stars on Personal Branding

Disclaimer: Links could lead to x rated content.

I believe the porn industry was the first to really understand and implement the ideas of the 1997 Fast Company article by Tom Peters on personal branding.

Below are porn industry contributions to the evolution of BRAND YOU

1. Identify what you are great at and stick to it!

Do a couple of things great than many things mediocre. e.g. Porn stars who love certain acts, stick with these acts because otherwise they risk losing their core audience loyalty.
Where are your strengths? What is your favorite position?

2. Build a small team, learn, do, learn some more

Porn stars are cutting out the middle men and doing there own thang with their boyfriend as the agent\director and the nerd down the street as the web master.
What can you learn today then do yourself? What does your partner bring to the table?

3. Produce content that sucks.
Sucks them in off course and has them coming back for more with new “variety” on point No 1..

4. Treat your audience as if they are the only person in the room.
Branding was a corporate creation to mass communicate differing value. Some where along the line it stopped being personable. As a personal brand you have a competitive advantage over any corporation. To be personable. How do porn stars scale up to the corporate level while maintaining personal-ability?

Do the camera not the person you are actually doing.

4. If it feels uncomfortable do it.
Every porn star had to overcome inhibitions to perform, social taboos and in-denial parents. If it is a bit riske, out there, or damn right impossible (See DVDA) and you love it. Then maybe it is worth doing?

And most importantly…..

1. THE NAME.

All successful porn stars have memorable, easy to spell, low syllable, short, first and last name.
No one wants to twitter a @difficultname to spell and using nick names is a faux par.
Some people are lucky others not.

If you are one of the lata?

Do what I am about to do.

Use the “What is your Porn Star Name” facebook app and go straight to your local births and marriages office and change your name to it by de-poll.

We can keep looking to the porn industry for insights but I would prefer for you to learn from rock stars not porn stars so take the next step in personal branding and check out
Chris Brogan’s free personal branding book that even the porn industry can learn a thing or two from.